SIEMENS fair concept: 360 degree communication
Fairs – for companies they offer not only the chance to get into contact with new and established customers and attract new business. Fairs are also used for cultivation of one’s image. Therefore the presence at the trade fair – from the booth design and the performance during the fair to the accompanying communication measures – is essential for company presentation on a high quality level.
The University of Leipzig publishes an extensive exhibition manual to contemplate the topic concerning fairs in all its facets. More than 70 exhibitors, stand builders, and visitors get a chance to voice their experiences and opinions. Of course Siemens is among them, especially because regarding the reorientation of the whole group the concern has also revised its previous exhibition concept.
Agency performance: Content design of Siemens' contribution, copywriting, coordination with the Siemens’ exhibition team and the University of Leipzig, and graphical presentation.
To the Website of Siemens
